franchising
The franchise branch has enjoyed strong growth over the last few years due to the proven success of business concepts with relatively small investment and integrated marketing and sales support that have minimised risk for franchisees and licensed partners.
it's all about people an passion
Every franchise system lives or fails with the capability of finding a franchisee with responsibility, a suitable personal character and sales talent supported with a business sense of mind. For this reason it makes sense to understand the successful expansion of franchise systems as a question of personnel marketing.
expansion & partner acquisition
The successful acquisition of employees in the form of partners, on the other hand, gains importance since it basically requires nothing less than the measurable marketing systems of a successful company:
Among all the standardized systems within the concepts of a company, apart from the (learnable) technical knowledge and management competence, it is particularly the personal enthusiasm and marketing qualities of a prospective franchisee that are the important factors that is often underestimated.
comm:act offers solid experience with the analysis, definition and identification of potential target groups and with the approach and winning of successful franchisees.
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