personnel marketing
comm:act helps you to successfully increase the efficiency of current and future efforts to your recruitment process by supporting you in identifying employer and career strengths of your organization.
We help to define target groups and 'competence sources', to create specific enlisting messages, and to evaluate and streamline all personnel recruiting activities with regards to cost efficiency.
employer brand management
comm:act supports leading internationally active companies on achieving a strategic position in the (university) recruitment market with the creation of an employer brand and to successfully extend its current position.
- Design and implementation of individual studies regarding the internal and external employer image.
- Analysis of your employer strengths (recruiting/retaining assets), deriving your USP
- Modelling your internships, trainee and career development programs
- Design of key-visual and slogan for your employer brand, creating the brand strategy
competence relationship management
Analogue to the 'customer relations', comm:act refers in personnel marketing to the 'competence relations' of your company. All forms of contact to the target group as well as its sources (firms in competition, educational institutions, leisure activities) will be hereby summarized, evaluated and designed.
- Specific analysis and evaluation of your current activity portfolio, optimizing the marketing mix
- Designing of your recruiting media (print and audio visual, internet) up to an including the acceptance test
- Tracking of prospects (candidate tracking) and direct marketing
- Implementation of career-specific press and media relations, placing of editorial articles in the target group media


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